IBM

Digital Strategy · UX · Web Design · Product Messaging

I led web strategy and digital launches for 5+ enterprise AI products across IBM's watsonx and webMethods lines. I shaped the story, the page structure, and the launch plan, then used the data to keep improving it.

Snapshot

  • Under 30% bounce rate, consistently

  • +40% time on page (H1 2025)

  • +20% scroll depth (H1 2025)

  • +2 pt lift in conversion rate

  • 70%+ engagement on new product launches

Impact