Giant Retail

Copywriting · Design

Snapshot

In-store creative for Giant across dairy, bakery, frozen, and back-to-school and back-to-routine sales periods. Pieces include a dairy door cling on the Clean Water Partnership, signage positioning the Bakery Service Cake as a premium showcase, a message for the Nature's Promise Plant-Based Cheesecake, and Own Brand hutch headers and displays for seasonal sales drivers.

Impact

  • Turned Giant's sustainability work into an evergreen message shoppers see at the dairy door.

  • Gave the bakery a premium tier and a reason to be a destination.

  • Put Own Brand products front and center during back-to-school and back-to-routine.

  • Kept each piece to one clear idea a shopper can read in passing.

New Specialty Dessert Cakes

Dairy Door Cling

Back to School